What began as a small venture into an unfamiliar industry soon became a lifelong passion and purpose for the late Peter Bray, former Managing Director of Waste Recyclers Fiji Limited (WRFL).

After arriving in Fiji on a cruise ship, Mr. Bray developed a deep appreciation for the country and began exploring investment opportunities. Following advice from a close friend, he turned his attention towards recycling, a decision that would lay the foundation for one of Fiji’s pioneering recycling companies.

WRFL initially began by collecting wastepaper. More than 30 years later, the company has grown into one of Fiji’s leading recycling organisations, collecting a wide range of recyclables including cardboard, plastics, PET bottles, glass bottles, aluminium cans, steel, batteries, scrap metals, and more.

Following Mr. Bray’s passing in 2020, the company transitioned under the leadership of Amitesh Deo, who had already played a significant role in WRFL’s growth and operations for many years. Amitesh joined WRFL in 2006 as Manager West and later transitioned into the General Manager role, through his commitment and leadership, became instrumental in guiding the organisation’s strategic direction and development.

With more than 18 years of experience in recycling and waste management, Amitesh brings extensive expertise in business management, advocacy, policy engagement, stakeholder relations, media engagement, and operational leadership. He oversees the coordination of WRFL’s operations, branches, strategic planning, and day-to-day administration.

Under his leadership, WRFL has successfully navigated major challenges, including political instability, natural disasters, and the global COVID-19 pandemic, while continuing to strengthen recycling efforts across Fiji.

Driven by a strong commitment towards environmental and social justice, Amitesh also founded the Pacific Recycling Foundation (PRF), the advocacy arm working alongside WRFL to strengthen awareness, grassroots engagement, recycling justice, and sustainability initiatives throughout Fiji and the Pacific.

Joseph Inoke currently serves as WRFL’s Managing Director and Chief Executive Officer. With more than 14 years of experience in the recycling sector, Joseph began his journey with WRFL in 2010 and has remained deeply committed to advancing the organisation’s operational and sustainability goals.